<style type="text/css"> .auto-style1 { FONT-FAMILY: Arial, Helvetica, sans-serif } .auto-style2 { FONT-FAMILY: Arial, Helvetica, sans-serif; COLOR: #6d6d6d; FONT-SIZE: 14px } .auto-style3 { FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px } .auto-style5 { FONT-SIZE: 12pt } .auto-style6 { FONT-SIZE: 12px } .auto-style7 { COLOR: #6d6d6d; FONT-SIZE: 12px } .auto-style8 { FONT-FAMILY: Arial, Helvetica, sans-serif; COLOR: #6d6d6d; FONT-SIZE: 12px } .auto-style9 { COLOR: #6d6d6d } .auto-style10 { FONT-FAMILY: Arial, Helvetica, sans-serif; COLOR: #6d6d6d } .auto-style11 { TEXT-ALIGN: center; FONT-FAMILY: Arial, Helvetica, sans-serif; COLOR: #6d6d6d } .auto-style12 { TEXT-ALIGN: center; COLOR: #6d6d6d; FONT-SIZE: 12px } .auto-style13 { MARGIN-LEFT: 40px } </style> <p class="auto-style10">&nbsp;</p> <table align="center" style="border: 1px solid black; width: 694px;"> <tbody> <tr> <td class="auto-style5" colspan="3"><img alt="" width="699" height="110" class="auto-style10" src="http://datawise.com.au/Portals/0/images/headernew.jpg" /></td> </tr> <tr> <td valign="top" style="margin: 5px; padding: 5px; height: 23px;" colspan="3"> <div class="auto-style9"><span style="font-size: 12px;"><strong><span class="auto-style10">Dear *|FNAME|*</span><br class="auto-style10" /> </strong><br class="auto-style10" /> <span class="auto-style10">Welcome again to Datawise Connect, this edition of our newsletter will focus on the importance of Social Media&nbsp;in today's business environment. Some goals of using social media for businesses&nbsp;may be&nbsp;to gain new customers, and increase your interaction with existing customers, and seek feedback and suggestions from customers. Social media is an effective way to not only create additional exposure for your organisation online, but&nbsp;can also help in building trust and creditability.<br /> </span><span class="auto-style10"><br /> We have recently created our own Facebook page&nbsp;to&nbsp;keep you up-to date with the latest Datawise news and interesting IT technologies.&nbsp;Like </span></span><a href="http://www.facebook.com/pages/Datawise-Consulting-Pty-Ltd/130546363729786" target="_blank"><span style="font-size: 12px;"><img alt="" class="auto-style10" style="border: 0px solid currentcolor;" src="http://datawise.com.au/Portals/0/images/Facebook-like.jpg" /></span></a><span style="font-size: 12px;"><span class="auto-style10"> us on Facebook to stay in up to date with Datawise.</span><br class="auto-style10" /> </span></div> <span style="font-size: 12px;"><strong><span class="auto-style10"><br /> Jason Cook</span><br class="auto-style10" /> <br class="auto-style10" /> </strong><img alt="" class="auto-style10" style="width: 100px; height: 100px;" src="http://datawise.com.au/Portals/0/Jason.jpg" /><br class="auto-style10" /> <br class="auto-style10" /> <span class="auto-style10">Senior Consultant and Managing Director</span><br class="auto-style10" /> <span class="auto-style10">Datawise Consulting</span></span> <p> </p> <table align="center" style="border-width: 3px; border-color: #a5a5a5; border-top-style: dashed;"> <tbody> <tr> <td class="auto-style9" colspan="2"> <p style="text-align: center;"><a href="http://www.facebook.com/pages/Datawise-Consulting-Pty-Ltd/130546363729786" target="_blank"><img alt="" class="auto-style10" style="border: 0px solid currentcolor; width: 500px; height: 170px;" src="http://datawise.com.au/Portals/0/images/FacebookLike.jpg" /></a><span class="auto-style10"> </span></p> </td> </tr> </tbody> </table> <span class="auto-style8"><span style="font-size: 14px;"><strong>Who can use Social Media?<br /> </strong></span><br /> Organisations of all sizes can gain visibility and brand credibility by using social media platforms.&nbsp; There are several leading Social media networks such as Facebook, Twitter, Linkedin and&nbsp;YouTube that can help you&nbsp;interact with your customers,&nbsp;communicate special offeres, and market products.&nbsp;By conducting interactive contests, polls, discussions,&nbsp;and so on, you can greatly increase the level of communication between you and your customers. <br /> </span><br class="auto-style8" /> <h3 class="auto-style2">Benefits of Social Media for Organisations</h3> <ul> <li><span style="font-size: 12px;"><strong><span class="auto-style10" style="font-size: 14px;">Customer Service and Feedback</span><span class="auto-style10">:</span></strong><span class="auto-style10"> </span></span><span class="auto-style10" style="font-size: 12px;">Providing support to your customers is vital to the success of any business and social media is no exception to the rule. When a person reaches out to you, whether their input is good or bad it is extremely important to respond in a timely and helpful manner. Social media provides the platform for customers to interact on a person to person level, so that they aren&rsquo;t talking to a faceless representative over the phone or via email. Social media channels offer opportunities to interact with customers and build relationships, largely due to their real-time, interactive nature. Companies can source feedback, test ideas and manage customer services quickly and directly online in a way traditional media could not.</span><span class="auto-style1"> <br class="auto-style9" /> </span></li> <li><span style="font-size: 12px;"><span class="auto-style10" style="font-size: 14px;"><strong>Marketing and Promotion</strong></span><span class="auto-style10">: Social media has a huge scope and enables companies to reach massive, targeted audiences and develop targeted marketing activities to these audiences. It allows companies to pitch products in a more human, interactive way, increase customer loyalty and trust, and engage the customer in&nbsp;the creation or sharing of content for the purpose of increasing awareness to current and potential consumer bases.</span></span><span class="auto-style1"> <br class="auto-style9" /> </span></li> <li><span style="font-size: 12px;"><span class="auto-style10" style="font-size: 14px;"><strong>Educational Asset</strong></span><span class="auto-style10">: In any industry it is important to remain innovative in your field and find the best ways to continue the conversations about what you do. Staying ahead of the curve on a modern form of media can bring many advantages to your business. Social media provides your brand with a free source of constant information from other brands, media outlets, friends, co-workers and even your competitors.</span></span><span class="auto-style1"> <br class="auto-style9" /> </span></li> <li><span style="font-size: 12px;"><span class="auto-style10" style="font-size: 14px;"><strong>Research</strong></span><span class="auto-style10">: Social media is a very cost-effective and efficient way to conduct market or customer research, improve insights about target markets, and identify new product or service opportunities.</span></span><span class="auto-style1"> <br class="auto-style9" /> </span></li> <li><span style="font-size: 12px;"><span class="auto-style10" style="font-size: 14px;"><strong>Increase Online Exposure:</strong></span><span class="auto-style10"> Social media helps in increasing your online exposure. The Google and Bing search engines pick up Facebook and Twitter posts and updates and includes them in search results. If your website is referenced in your Facebook or Twitter profile (and it should) people who visit your profiles can see and click your website link and be taken directly to your organisation's website thereby increasing your traffic directly. Indirectly, these searches put extra eyes on your organisation name, your name, and/or your brand name.</span></span><span class="auto-style1"> <br class="auto-style9" /> </span></li> <li><span style="font-size: 12px;"><span class="auto-style10" style="font-size: 14px;"><strong>Build Trust and Credibility</strong></span><span class="auto-style10">: Social media helps you build trust and credibility as&nbsp;customers want to engage with people they know, like, and trust.&nbsp;Using social media is a convenient, and even fun way to develop and cultivate relationships with your customers and prove your credibility and trustworthiness. </span></span></li> </ul> <p><span style="color: #6d6d6d;"> <h3>How to get started?</h3> To get started with Social Media, you need to have several strategies and keep in mind few important things. <br /> <br /> <em>[<a href="http://datawise.com.au/Blogs/tabid/83/EntryId/3/Importance-of-Social-Media.aspx">Read More</a>]</em></span></p> <p>&nbsp;</p> </td> </tr> <tr> <td valign="top" style="margin: 5px; padding: 5px; height: 23px;"> <p class="auto-style10" style="text-align: center;"><strong>Services</strong></p> <p class="auto-style12"><img alt="" width="160" height="104" class="auto-style10" src="http://datawise.com.au/Portals/0/images/people3.jpg" /></p> </td> <td valign="top" style="margin: 5px; padding: 5px; height: 23px;"> <p class="auto-style10" style="text-align: center;"><strong>Latest Articles</strong></p> <p class="auto-style12"><img alt="" width="160" height="120" class="auto-style10" src="http://datawise.com.au/Portals/0/images/BoxWWW.jpg" /></p> </td> <td valign="top" style="margin: 5px; padding: 5px; height: 23px;"> <p class="auto-style11"><strong>Contact Us</strong> </p> <p class="auto-style12"><img alt="" width="145" height="108" class="auto-style10" src="http://datawise.com.au/Portals/0/images/contact.jpg" /></p> </td> </tr> <tr> <td class="auto-style6" style="width: 33%; padding-bottom: 2px;"> <ul> <li> <p class="auto-style3" style="margin-right: 0px;" dir="ltr"><span class="auto-style9"><a href="http://datawise.com.au/OurServices/SoftwareDevelopment.aspx"><span class="auto-style9">Software Development </span></a></span></p> </li> <li> <p class="auto-style3" style="margin-right: 0px;" dir="ltr"><span class="auto-style9"><a href="http://datawise.com.au/OurServices/WebDesignDevelopment.aspx"><span class="auto-style9">Website Development </span></a></span></p> </li> <li> <p class="auto-style3" style="margin-right: 0px;" dir="ltr"><span class="auto-style9"><a href="http://datawise.com.au/OurServices/ManagedNetworkServices.aspx"><span class="auto-style9">Managed Network Services </span></a></span></p> </li> <li> <p class="auto-style3" style="margin-right: 0px;" dir="ltr"><span class="auto-style9"><a href="http://datawise.com.au/OurServices/ITConsulting.aspx"><span class="auto-style9">IT Consulting</span></a></span></p> </li> <li> <p class="auto-style3" style="margin-right: 0px;" dir="ltr"><a href="http://www.datawise.mobi/" target="_blank"><span class="auto-style9">Smart Phone Apps. </span></a></p> </li> <li> <p class="auto-style3" style="margin-right: 0px;" dir="ltr"><span class="auto-style9"><a href="http://datawise.com.au/OurServices/Office365.aspx"><span class="auto-style9">T-Suite (Microsoft Online Services)</span></a></span></p> </li> </ul> </td> <td valign="top" style="width: 33%;"> <ul> <li> <p class="auto-style3"><span class="auto-style9"><a href="http://datawise.com.au/OurServices/Office365.aspx"><span class="auto-style9">Microsoft Online Services</span></a></span></p> </li> <li> <p class="auto-style3"><span class="auto-style9"><a href="http://datawise.com.au/OurServices/ManagedNetworkServices/FakeAntiVirusAlert.aspx"><span class="auto-style9">Anti-Virus Alert</span></a></span></p> </li> <li> <p class="auto-style3"><a href="http://datawise.com.au/Blogs.aspx"><span style="color: #6d6d6d;">Our Blog</span></a></p> </li> <p class="auto-style3">&nbsp;</p> </ul> </td> <td valign="top" style="width: 33%;"> <p class="auto-style13" style="text-align: left;"><span class="auto-style8">Shop 9, Level 2, Quay Building, </span><br class="auto-style8" /> <span class="auto-style8">Bellerive, Tasmania 7018,</span><br class="auto-style8" /> <span class="auto-style1"><span class="auto-style7">Australia</span><strong><span class="auto-style7"> </span></strong></span><br class="auto-style8" /> <strong><br class="auto-style8" /> <span class="auto-style8">Phone</span></strong><span class="auto-style8">: 03 6244 8444 </span><br class="auto-style8" /> <span class="auto-style1"><strong><span class="auto-style7">Fax</span></strong><span class="auto-style7">: 03 6224 7552 </span></span><br class="auto-style8" /> <span class="auto-style1"><strong><span class="auto-style7">Email</span></strong><span class="auto-style7">: </span><a href="mailto:mail@datawise.com.au"><span class="auto-style7">mail@datawise.com.au</span></a></span></p> </td> </tr> </tbody> </table>